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elcome to a distinctly fresh and
younger
approach
to
luxury
hospitality, where the mood and decor
of contemporised hotels (and newly built
properties) perfectly compliments the buzzy,
cosmopolitan energy of Europe’s happening
cities. This is the “W” effect.
From the moment you enter a“W”hotel or resort
worldwide the emphasis is upon striking
innovation. You are not in a lobby or reception
but rather a vibrant “living room”or “lounge”. This
journey
continues
through
sensory
environments where amplified entertainment
reflects a youthful exuberance expressed
through cutting edge design.
Guest rooms and suites have intriguingly simple
categories ranging from “Wonderful” to “Wow”
whilst facilities attract equally evocative titles -
“Sweat” for the Fitness Centre, “Bliss” for the Spa
and “Wet” for the pool (W Barcelona, W St
Petersburg). It is therefore not difficult to
acquaint yourself in the language of the “W”
luxury lifestyle, perhaps whilst contemplating an
innovative cocktail at “Sip” (W Istanbul).
Such is the continuing popularity of the “W”
brand worldwide that there are plans to open
many more in the near future. In 2013 the W
Milan andWAthens will open to join an existing
European city portfolio in London, Paris,
Barcelona, St Petersburg and Istanbul.
W
Urban Chic
Hotels that embrace a contemporary lifestyle
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